The Silver Lining in Apple’s Very Bad iPhone News
Turns out people are upgrading their iPhones less frequently. That's not good for Apple's revenue - but it's great for everyone else.
Apple Inc.’s iPhone sales have been booming since it launched models last year with ultrafast 5G cellular capability—boosted in large part by wireless companies’ attractive offers to get customers using the new technology.
Verizon Communications Inc., AT&T Inc. and T-Mobile US Inc. have rolled out huge subsidies over the past year to retain customers and reduce the cost of buying new iPhones so users will upgrade to their 5G services. As Apple prepares to show off a new crop of 5G-enabled iPhones Tuesday, a big question is how long that expensive fight among the carriers for customers will continue to propel iPhone sales.