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BayStreet - In The News

Demand remains unclear for phone-to-satellite services

Many companies are rushing to connect smartphones to satellites. But so far, there doesn't seem to be much demand for the technology.

Interest in the satellite-based emergency calling service on Apple's iPhone 14 is "surprisingly dormant," according to analyst Cliff Maldonado with BayStreet Research, a firm that closely tracks smartphone sales trends in the US market. "It is not on the radar."

Among everyday consumers, Maldonado described the addition of satellite calling services to Apple's iPhone as a "non event." Meaning, the technology doesn't seem to be enticing shoppers to buy the gadget.

"I think it's a value, but it's not driving the purchase decision at all," Maldonado told Light Reading.


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