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T-Mobile's Go5G Plans

May 10, 2023 - Three years after the Sprint merger, T-Mobile can increase service plan pricing for new subscribers. Uniquely, T-Mobile is leveraging the appeal of two-year device upgrades to entice subscribers toward higher-priced Go5G service plans. Our research from early May shows a strong uptake for the Go5G Plus plan, with an estimated attach rate of over 70%. We are interested in understanding if most consumers will upgrade after two years on the new plans and believe focusing on two-year upgrades is a positive for the US smartphone market. Finally, the trade-in requirement for device upgrades is likely to support iOS share gains simply because of the iPhone's higher residual values and T-Mobile's increasing focus on margin improvement.

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BayStreet Research is a boutique firm with over two decades of experience providing data, in-depth research, and actionable insights on the U.S. smartphone, tablet, and smartwatch markets.

BayStreet delivers a holistic view of the U.S. wireless market and provides clients the "why" behind trends faster than other research firms.  BayStreet helps carriers, OEMs, component suppliers, and investors wanting to drive business results.

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