BayStreet Research

April 8, 2025 - Verizon entered Q1 with a sharp reduction in promotional activity, diverging from AT&T and T-Mobile, which remained consistent with their Q4 offers. This pullback slowed January sales ahead of the potential pent-up demand from the end of Verizon’s 36 month financing transition. In response, Verizon quickly pivoted in February, extending its $1,000 off - NL/T promotions across all service plans, regardless of trade-in condition, mirroring the aggressive offers AT&T has run for the past five years. In March, Verizon introduced a new “National Growth Promotional Offer,” with $10-$20 tiered service plan discounts, more closely aligning with T-Mobile’s service plan pricing strategy. These adjustments helped Verizon stabilize sales, bringing our Q1 sales estimate to roughly flat y/y and likely indicates how Verizon will position itself in an increasingly price-sensitive postpaid market.